Positioning Strategy: Guiding Perfect Value Propositions

Reading: Defining Positioning and Differentiation positioning 7-Step Brand Positioning Strategy Process · Determine how your brand is currently positioning itself · Identify your direct competitors brand positioning Positioning is carefully cultivating a brand by differentiating it t from its competitors and attracting the attention of target customers

positioning A positioning strategy is a strategic marketing plan that helps determine where your business stands in the market and how it should be