What is a focus group and how can it benefit your market research?

A focus group is made up of individuals who share a common characteristic who participate in a moderated discussion For example, they might be participants

Focus group research involves organised discussion with a selected group of individuals to gain information about their views and experiences of a topic · Focus

sc group A focus group is a small-group discussion guided by a trained leader It is used to learn more about opinions on a designated topic, and then to guide future

thai union group What is a focus group? A focus group is a group interview of approximately six to twelve people who share similar characteristics or common interests